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A purpose-driven business podcast for photographers and creatives who want to level up as they pursue their purpose to create. Through candid conversations about the creative journey you will get practical tips, tools, and resources that will connect, inspire, and impact you as you build and grow your business.


Aug 12, 2021

Petronella—or as I call her, “P”—has been a friend and cheerleader from the start. Based in New York, Petronella is a wedding and family photographer serving multicultural, interracial, interfaith, and mixed couples. P is all about celebrating family and cultural heritage in her photography. She’s a blessing to know and I’m so hyped that you all get to hear from her in this episode.

Understanding your ideal client is essential in elevating your brand and business. You cannot be everything to everyone, and better yet, no one is expecting you to be or do all the things! 

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